Reels Engine Terms of Service

1. About these terms

1.1Reels Engine is a reel editing subscription service provided by The Wavee Media Ltd, a company registered in England and Wales under company number 16605667, with its registered office at Westgate House, Harlow, CM20 1YS ("The Wavee Media").

1.2These terms apply to every plan bought at reelsengine.thewaveemedia.com, together with the Privacy Policy and the plan details shown at checkout. If anything in the plan details conflicts with these terms, the plan details apply.

1.3"Client" means the business that buys a plan. "Reels" means the finished edited videos delivered under a plan. "Footage" means any video, audio, images, logos, music or other material the Client supplies. "Billing Month" means the period from a payment date to the same date in the following month.

1.4Business customers only. Reels Engine is provided only to businesses, including sole traders, buying for the purposes of their trade, business or profession. By ticking the box at checkout, the Client confirms that the plan is bought for business purposes and not as a consumer.

1.5By ticking the box at checkout and completing payment, the Client accepts these terms.

2. Plans and what is included

2.1Each plan includes the number of Reels per month, the editing style, the number of review rounds and the number of strategy calls shown on the plan card at the time of purchase.

2.2Every plan includes monthly content strategy, scripting and hook writing, on-screen captions, a written post caption and hashtags for each Reel, a cover frame for each Reel, a 30-day posting calendar and access to the Client dashboard.

2.3Custom plans are agreed in writing and are governed by these terms unless the written agreement says otherwise.

2.4Reels are produced by The Wavee Media's editing team, which uses professional editing software and AI-assisted tools as part of its workflow. Every Reel is reviewed by a member of the team before delivery.

3. Prices, billing and VAT

3.1Prices are shown in pounds sterling. The Wavee Media Ltd is not currently registered for VAT, so no VAT is charged. If The Wavee Media becomes VAT registered, VAT will be added at the applicable rate from the date of registration, with at least 30 days' notice to existing Clients.

3.2Plans are billed in advance, either monthly, every three months (quarterly) or every twelve months (annually), as chosen at checkout. Payment is taken automatically by card through Stripe on each renewal date until the plan is cancelled.

3.3Quarterly plans include the bonus batches of 6 Reels shown on the plan at the time of purchase, delivered in the first month of each quarter. Annual plans are charged at ten times the monthly price, and the Client's slot is reserved for every month of the annual term.

3.4Where a founding price or price lock is offered and accepted, that price applies for as long as the subscription remains active without a break. If the subscription ends and is later restarted, the price in force at that time applies.

3.5If a payment fails, Stripe will retry it. Work may be paused until payment is received. If payment is still outstanding 14 days after the due date, The Wavee Media may cancel the plan.

3.6No refunds. All payments are non-refundable, including for part-used periods, unused Reels and cancellations, except where these terms expressly say otherwise or where the law requires it.

4. Onboarding and the 48-hour first batch

4.1After payment, the Client completes the onboarding checklist in the dashboard: brand kit, brief and Footage upload.

4.2A brief is complete when one of the following has happened: a discovery call has been held, inspiration references have been provided, or a detailed written brief has been submitted.

4.3The first batch of 6 Reels is delivered within 48 hours of both the brief being complete and Footage being uploaded. Later batches follow the delivery schedule shown in the dashboard.

4.4Delivery times depend on the Client supplying usable Footage and responding to reviews. Delays caused by missing, unusable or late Footage, or by unanswered questions, extend delivery times accordingly.

5. Monthly allocation and Footage deadlines

5.1Each plan's Reels are allocated per Billing Month.

5.2If no Footage has been uploaded, reminders are sent by email on days 3, 10 and 20 of the Billing Month.

5.3Footage uploaded within a Billing Month is edited in full under that month's allocation, even where delivery of the final batches runs up to 10 days into the following Billing Month.

5.4Reels for which no Footage was uploaded by the end of the Billing Month do not roll over and are not refunded.

6. Delivery and reviews

6.1Reels are delivered in batches of 6 in the Client dashboard.

6.2Each batch includes the number of review rounds stated in the plan. The first batch of each new Client includes the calibration rounds stated in the plan.

6.3A review round is used when the Client submits notes on a batch. Once all rounds are used, further changes to that batch can be bought as an extra review round at the price shown in the dashboard, currently £60 per batch.

6.4If the Client takes no action on a delivered batch, a reminder is sent by email on day 3. If there is still no action by day 5, the batch is treated as approved.

6.5Review notes should relate to the agreed brief. Requests that change the brief itself, such as new Footage, a new style or a new script, may be treated as new work and scheduled in a later batch.

6.6Delays. If a batch will be delivered later than its scheduled date, the Client is notified by email or in the dashboard with a new delivery date.

7. Strategy and discovery calls

7.1Each plan includes the number of strategy calls per month stated in the plan. Unused calls do not roll over.

7.2Calls are booked through the dashboard. Calls may be rescheduled or cancelled up to 12 hours before the start time. A call missed without notice counts as used.

8. Footage, ownership and portfolio use

8.1The Client confirms that they own, or have permission to use, all Footage they supply, including any music, logos, people and locations shown, that the people shown have agreed to appear, and that the Footage does not break any law or infringe anyone's rights.

8.2The Client grants The Wavee Media a licence to use the Footage for the purpose of producing the Reels and providing the service.

8.3Once the Billing Month in which a Reel was delivered has been paid for in full, the Client owns the finished Reel and may use it on any channel. Stock footage and music licensed by The Wavee Media for a Reel are covered by their licence for use on social media and the Client's own channels. They may not be extracted and used separately.

8.4Portfolio use. The Client grants The Wavee Media a non-exclusive, royalty-free licence to show finished Reels in its portfolio and on its websites and social channels from 3 months after the Reel is delivered. Reels are never used in paid advertising. Portfolio use is a condition of the service and continues after the plan ends.

8.5Where a person appearing in a Reel has a legal right to object to its public display, or there is a genuine safety or legal reason, The Wavee Media will consider a written removal request and remove the Reel where required by law.

8.6The Wavee Media may refuse to edit Footage that is unlawful, hateful, sexually explicit, defamatory, or that promotes harm.

9. Cancellation

9.1Monthly plans can be cancelled at any time from the billing page and stop at the end of the current Billing Month. No further payments are taken.

9.2Quarterly and annual plans run to the end of the term already paid for. Cancelling stops the plan from renewing.

9.3Instead of cancelling, the Client may pause a monthly plan from the billing page for the periods offered there. While paused, no payments are taken, no Reels are produced and the account is kept. The plan resumes automatically at the end of the pause, with an email reminder 7 days before.

9.4Cancellation does not entitle the Client to a refund for any part of a period already paid for.

9.5The Wavee Media may end a plan at the end of the period already paid for by giving notice before the next renewal date, or immediately if the Client seriously breaks these terms, including non-payment or supplying Footage in breach of section 8.

10. Calibration promise

10.1If the first batch of 6 Reels does not meet the agreed brief, The Wavee Media will hold a free calibration call with the Client and redo the batch until it meets the brief, for up to 14 days from first delivery.

10.2The calibration promise applies to the first batch of each new Client only, and does not entitle the Client to a refund.

11. Waitlist

11.1When intake is full, Clients can join a waitlist by paying a refundable priority deposit, currently £100, and saving a card for later payment.

11.2When a slot opens, the next Client in line has 48 hours to accept. On acceptance, the plan starts and the deposit is credited against the first payment. If the offer is declined or not answered, the deposit is refunded in full.

11.3A Client can ask for a full refund of the deposit at any time while waiting.

12. Storage of files

12.1Raw Footage is stored securely and deleted 30 days after the batch it was used for is approved, including batches approved automatically under section 6.4.

12.2Finished Reels can be downloaded from the dashboard in full quality for 30 days after the batch is approved, after which the full-quality files are deleted. An email reminder is sent 7 days before deletion.

12.3The Wavee Media keeps a reduced-quality copy of each finished Reel for portfolio use under section 8.4.

12.4Brand kits, briefs and their files are kept while the plan is active and deleted 30 days after the plan ends. Messages and review notes are kept for 6 months after the end of the Billing Month they relate to, so that questions about the service can be resolved, and are then deleted.

12.5Upload allowance. Each plan includes a monthly upload allowance per Billing Month, currently 200 GB for 30-Reel plans and 400 GB for 60-Reel plans. Individual files may be up to 100 GB. Uploads beyond the allowance are refused until the next Billing Month, unless agreed in writing.

12.6The Client is responsible for downloading and keeping their own copies of Footage and Reels. The Wavee Media is not a backup service and cannot recover deleted files.

12.7Account data. Only the information needed to provide the service is collected. The Client's account details are deleted 30 days after the plan ends, except payment and invoice records, the record of acceptance of these terms, and a record of what was delivered and approved and when (without the Footage or Reels themselves), which are kept for as long as the law requires. When cancelling, the Client may choose to have their brand kit and brief text kept for up to 6 months so that the service can restart quickly. Where a plan ends following a payment dispute or a serious breach of these terms, a protected, non-readable record of the Client's email address may be kept to prevent fraud.

13. Confidentiality and data

13.1The Wavee Media keeps the Client's unpublished Footage, briefs and business information confidential, except where needed to provide the service, for portfolio use under section 8.4, or where required by law.

13.2Personal data is handled in line with the Privacy Policy and UK data protection law.

13.3Messages and review notes. Messages and review notes sent through the dashboard are received by The Wavee Media's management team, who pass instructions to the production team. They are kept as part of the Client's account record. Messages and notes may contain text only. Contact details, social media handles, links and images cannot be shared and are blocked, in any form. Feedback on Reels should be given through the review tools, as messages do not count as a review round.

13.4Non-solicitation. While the plan is active and for 12 months after it ends, the Client agrees not to engage, directly or indirectly, any editor or member of The Wavee Media's production team whom the Client came to know through Reels Engine, without The Wavee Media's written consent. Attempts to share contact details or arrange work outside the dashboard are a breach of these terms.

14. Liability

14.1Nothing in these terms limits liability for death or personal injury caused by negligence, for fraud, or for anything that cannot be limited by law.

14.2The Wavee Media is not liable for loss of profit, loss of business, loss of opportunity, or any indirect or consequential loss, including the performance of any Reel on social media.

14.3Otherwise, The Wavee Media's total liability under these terms is limited to the fees paid by the Client in the 3 months before the event giving rise to the claim.

15. Changes to these terms

15.1These terms may be updated from time to time. Material changes are notified by email at least 30 days before they take effect. Continuing the plan after that date means the updated terms apply. A Client who does not accept the changes may cancel before they take effect.

16. General

16.1These terms are governed by the law of England and Wales, and the courts of England and Wales have exclusive jurisdiction.

16.2If any part of these terms is found to be invalid, the rest remains in force.

16.3Contact: info@thewaveemedia.com